A Beginner's Guide to Shopify

A Beginner's Guide to Shopify

By Brittany Jezouit, . 0 comments

Whether you’ve been selling products online for years, or you’re brand-new to the e-commerce world, we’ve put together this guide to help you make the most of your Shopify store.

What is Shopify?

In short, Shopify is a platform that allows you to sell your products online.

But Shopify is more than just an online sales platform - it’s a comprehensive eCommerce and Point of Sale (POS) solution for your business. It’s suitable for any type of product or good that you’re selling, which is why over 275,000 merchants trust their online store with Shopify. With Shopify, you can organize your products, customize your virtual storefront, process payments, and track orders.  

Great. But what if I also have a retail store?

We think this is the best part about Shopify: you can merge and manage your inventory and sales for in-store and online purchases with Shopify’s Point of Sale (POS) system. No more time wasted on transcribing your retail sales into your online system, or manually integrating your various sales channels. It’s all in one place!

Where does Gorilla Lab fit into this?

We’re Shopify experts. We offer full Shopify setup - from payment gateway to Mailchimp integration - but that’s not all we do. We take a holistic approach to our work with our clients. From website design, retail needs, in-store hardware, Shopify training sessions, and continued support, we’ll work with you to make your store the best that it can be.

Not only we provide you with the platform to grow, we teach you how to use it to its full potential. We specialise in integrating systems/apps that give you the cutting edge over your competitor in an omni-channel retail space.

I want my online store to be beautiful, and to reflect my brand. Can I do that with Shopify?

Absolutely. We believe that every business has a story, and using Shopify is the best way to design your retail store and letting your brand shine through. All of the online stores pictured below were created with Shopify. We’re here to help you create an online store that tells your story and matches your personality as a 21st century retailer.

Online stores created with Shopify. 

I’m not a technology expert. Will I be able to use Shopify?

Yes! Shopify setup is easy, and we’re here to help you through the process. You can customize the design, your products, the online storefront, your domain, and more. Your Shopify website is initially password-protected, so it’s not public until you’re ready for it to be.

What else can Shopify do?

Shopify is more than a basic online store platform - there are hundreds of apps and integrations you can use to take your online store to the next level. For example, you can:

  • Analyze customer conversion rates and sales tactics with reporting analytics
  • Amplify your social media reach with apps that integrate with Instagram, Facebook, Wanelo, Pinterest, Twitter, and more
  • Hook in Tradegecko or  Dear inventory for advanced stock management and control
  • Automate your shipping process with ShipIT
  • Connect your store to Xero to automate your accounting
  • Chat with customers instantly using Shopify’s Messenger integration
  • Launch loyalty programs and rewards for your best customers
There are more than 300 apps in the Marketing category for Shopify. Browse Shopify’s list of apps to get ideas for integrations that would fit your store’s needs.

How do I get started with Shopify?

Contact us to get started. We’ll work with you to assess the needs of your business and help you to build your perfect online store and point-of-sale system.


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